בהיגיון ויזה מלגה advertising to bauer and greyser 1968 מבשלת בירה קטע עקרון
A Study of the Effects of Online Advertising: A Focus on Pop-Up and ...
Measuring Consumer Beliefs About Advertising: a Re-Examination and Extension of the Bauer-Greyser Inventory | Request PDF
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Amazon | Advertising in America: The Consumer View | Bauer, Raymond A., Greyser, Stephen A. | Advertising
Slide file # 34-17Page An Experimental Study of Antecedents and Consequences of Pop-Up Ad Intrusiveness: A Study in Progress Dennis Galletta, University. - ppt download
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adexposures
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Bauer & Greyser: Advertising in America: The Consumer View
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes. (Advertising Attitudes) - Document - Gale Academic OneFile
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Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?
Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications - Anthony Grimes, Philip J. Kitchen, 2007
Criticizing the critics of advertising: towards a sociological view of marketing - Michael Schudson, 1981
consumer attitude towards mobile advertising and its impact - CASA
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
The Dimensionality of Beliefs toward Advertising in General: Journal of Advertising: Vol 18, No 1
AD REVOLUTION OR EVOLUTION? Typical ad representation and general ad attitudes influence the effectiveness of branded content